Google has recently announced that it is soon launching a new feature to give extra discounts and deals for buyers and there will be a dedicated page with offers and discounts for those who frequently purchase from online stores and websites
Google will add a dedicated page in the Chrome search bar with extra discounts on deals and coupons for buyers. This is going to mess up many affiliate publishers and shake up their affiliate space
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helpful Google Chrome page for buyers
A new helpful page called Snippet will be added to the Chrome browser to display more information on the opening page. As it is visible only title tags, meta descriptions, and URLs are visible on conventional pages, there will be displayed more features such as discounts, and coupons, This could be a rating out of 5 stars, the number of reviews, the product price, or even the length of time a recipe takes.
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Somehow there will be expected to see coupon codes added to the rich snippet page. The snippet shows what the discount is in percentage off or it is dollars off or it can be visible both of details on the page and this will be paired with a coupon code. You can see for yourself in the screenshot below.
The helpful infobox, which pops up next to search results, is going to provide a bit more information than in a normal search result or even a broad result for the customers and help them to gather all the knowledge and information about a particular product without visiting tons of pages to make decisions about their purchase. these panels will show business locations; opening hours; number of employees; product reviews; telephone numbers, etc.
how Google’s new feature will Affect affiliate marketing
As the search engine is openly trying to compete with affiliate publishers, there is no doubt that these moves are going to affect the affiliate marketing industry. Google is trying to bring all the traffic to its page by competing with affiliate companies.
New updates are centered around deals, coupon codes, and discounts, which is a matter of hedging its bet. this will be problematic for many affiliates because this rich snippet discounted deals page from Google features
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